The LBR Cooler

This email was for an email marketing campaign I created as part of a professional development series.

​We had to sell a fictional product to our audience in a way that made them not only eager to hear from our company, but also excited to get their hands on this new product

All in 300 words or less.

This email was designed to be a one-off. Meaning clients wouldn't necessarily get more messages from us, or another chance to save big on this little cooler. 

In this example, I acted as both the graphic designer and the writer for the email copy. While I can do that as a service to clients who prefer one-stop-shopping or have budgetary constraints that won't allow them to hire two firms, I would typically leave the designing to the professionals.