I have had the opportunity to write for a variety of industries, including auto dealers, parts wholesalers, travel and tourism, medical service providers, computer and technology firms, small business, and parenting and education sites. For these clients I have created blog posts, info-graphics, email marketing pieces, social media posts, and much, much more.
Here are a few of my recent efforts:
Here are a few of my recent efforts:
A small company that we partner with to bring safety and survival equipment and information to regular Joe's like us. Working with Three Mountains has allowed me to sharpen my research skills, learn new ways of caring for my family, and also experiment with new products like E-Books. These books, which differ from the sort of book you order for your Kindle, are an effective bait piece that increases e-mail sign-ups by as much as 10X! Note: While I did create the book from scratch, in most cases, we do recommend working with a professional designer on the layout.
Providing information that is timely useful, and evergreen is what every Copywriter strives for. I have been able to do that with a series of articles I produced for Study.com. The website offers information, advice, and access to educational resources for students and teacher alike. Some of my favorites included the series on Alternative College Credit, and new help for new teachers, just getting started in the field. Recently, I've also been fortunate to write for HR professionals in search of career guidance.
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I've had the privilege of writing several blog posts for Schaumburg Dermatology in Illinois. These posts, and their corresponding informational pages, are designed to educate prospective clients about the products and services the office offers while also providing tips for effective skin care.
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Art Lipo is the site for a cosmetic surgeon in Tampa, Florida. I contributed copy for a number of procedure pages for this physician, which focused not only on the procedures he offered, but his art-centered approach to treating his clients.
While I was happy to provide much of the content for this dealership's automotive offerings, the posts about disaster relief and the company's efforts to give back to their community remain near and dear to my heart.
Another dealership that gives back to its community, Toyota Santa Monica was a pleasure to write for. Together we created city pages to help visitors get the most from their stay, as well as informative articles talking about the charities they support in the area.
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Derrick Dodge, Chrysler, Jeep, Ram is a Canadian auto dealership that provides sales and service to buyers in Western Canada. Automotive copy for this site required a different tone with a more relaxed feel, avoiding the sometimes heavy sales copy uses in the U.S.
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Silko Honda provides Honda sales and service to shoppers in Raynham, Massachusetts. For this dealership, I was able to provide warm, conversational copy that would be appealing to prospective shoppers, while still providing the level of information the client required.
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Puyallup Nissan is a dealership located in Eastern Washington state that recently promoted their 40th anniversary with special offers on some of their most popular vehicles, such as the Nissan Versa Note and many others for which I contributed the copy. |
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AutoMax Auto Group provides sales and service to Hyundai buyers in the Oklahoma City Area. For this client, I created copy for vehicles at their Hyundai Dealership and their Dodge, Chrysler, Jeep, Ram Dealership. I am also a regular contributor to their blogs on both sites.
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Indy Car Financing provides automotive financing products in the Indianapolis area. The copy I created for this client centered around clarifying some of the confusing terminology and processes that can make financing difficult. Some of the most visited pages include the library of commonly asked questions and, of course, the financing page.
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The Andy Mohr Family of Dealerships provides sales and service for every major auto manufacturer. This includes Chevrolet, Ford, Buick, GMC, Honda, Hyundai, Nissan, Mitsubishi, and Toyota. I have created blog posts of several of their dealership sites, as well as vehicle comparison site, model pages, and service pages. The use of clear, easy to read copy, enabled customers to find the content they needed quickly.
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The Cox Auto Group offers customers access to the latest Chevrolet vehicles, as well as sought-after Mazda cars and SUVs in the Bradenton, Florida market. I have contributed extensively to not only their model information pages but to the company's blog and press releases as well.
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Bastian's Auto Group provides access to a variety of used car dealers in the Quad Cities. They also hook buyers up with financing, credit counseling, and other services and specialize in buyers with less than perfect credit. I have provided copy for their main page, as well as informational pages designed to help potential clients better understand their options and the services the company has to offer like this one.
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Dave Arbogast is one of the top auto dealers in the Midwest I recently drafted a press release for a special event which honored healthcare workers with special financing offers. I also regularly contribute new copy to highlight the current model line.
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Green Light Auto Credit provides access to Pay Day Loans, Title Loans, and Cash Advance services. I created copy for their blog that helped educate potential borrowers giving them tools to help better manage their own finances.
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Xpress Cash provides quick financing to credit challenged individuals in a variety of markets. I contributed to both their web pages and their company blog, providing clear, concise copy with a friendly, non-aggressive tone.
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Signature Transportation Group offers professional transportation services to executives and large groups throughout the greater Chicago area. I have not only contributed to their blog, here, I have also created copy for informational pages describing their services.
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Boulder Plastic Surgery requested copy for their product and service pages which were designed to educate potential clients about available procedures, both cosmetic and reconstructive. We covered both simple introductory pages, and longer, more in-depth pages that took clients from initial consultation to after care.
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Recently, I had the pleasure of helping Shoreline Sightseeing promote the 75th Anniversary of offering water tours of the greater Chicago area. With all they have to offer and the history of their company, it was a fun blog post to create.
My next post focused on the history of the Tribune Tower - one of my favorite Chicago Landmarks! I've also had the pleasure of sharing information about Buckingham Fountain, The Museum of Science and Industry, Chicago's United Center, Halloween Tours of Chicago, and other events designed to draw folks in to the beauty of Chicago and the Great Lakes region of Illinois.
My next post focused on the history of the Tribune Tower - one of my favorite Chicago Landmarks! I've also had the pleasure of sharing information about Buckingham Fountain, The Museum of Science and Industry, Chicago's United Center, Halloween Tours of Chicago, and other events designed to draw folks in to the beauty of Chicago and the Great Lakes region of Illinois.
My GM Wholesale Parts
It's easy to get pigeonholed as a writer. As much as I love cars - and who doesn't? - the focus here is on providing information to a client, without copying information provided for another client. For this site, we were focused on driving searches for particular parts, rather than particular models. Here, we focused on Air Filters.
It's easy to get pigeonholed as a writer. As much as I love cars - and who doesn't? - the focus here is on providing information to a client, without copying information provided for another client. For this site, we were focused on driving searches for particular parts, rather than particular models. Here, we focused on Air Filters.
VW Parts Nation
Sometimes, customers don't even know they're looking for you until they do a general search and you pop up. Getting a site to pop up using the best search terms - without overusing those terms - is what will bring up a site and make it appealing. For this site, we targeted Volkswagen Beetles, and the Volkswagen Touareg.
Sometimes, customers don't even know they're looking for you until they do a general search and you pop up. Getting a site to pop up using the best search terms - without overusing those terms - is what will bring up a site and make it appealing. For this site, we targeted Volkswagen Beetles, and the Volkswagen Touareg.
Net Motorcars
This dealership is bringing buyers into the 21st Century, by bringing much of the source information onto the web, making it easier for shoppers to make a decision before coming in to the dealership. This saves time and streamlines the buying process. I was able to create copy for a few pages to help local buyers find them on a web search. We chose to target Schaumburg, Villa Park, and Addison, as well as Chevy Vehicles and Ford Vehicles.
This dealership is bringing buyers into the 21st Century, by bringing much of the source information onto the web, making it easier for shoppers to make a decision before coming in to the dealership. This saves time and streamlines the buying process. I was able to create copy for a few pages to help local buyers find them on a web search. We chose to target Schaumburg, Villa Park, and Addison, as well as Chevy Vehicles and Ford Vehicles.
The Autobarn Volkswagen
There are a variety of ways that web pages can be used to educate clients. I find that, particularly in automotive sales, the more information you can provide to a client, the more comfortable they feel handing over their hard-earned money for your product. For this site, I was able to demonstrate the value of their underutilized leasing option, and educate customers about the new Volkswagen Beetle.
There are a variety of ways that web pages can be used to educate clients. I find that, particularly in automotive sales, the more information you can provide to a client, the more comfortable they feel handing over their hard-earned money for your product. For this site, I was able to demonstrate the value of their underutilized leasing option, and educate customers about the new Volkswagen Beetle.
Bill Kay Chevrolet and Bill Kay Corvette
Auto dealerships are interesting because each has their own tone and style and, since the models change frequently, there is always something new to learn about. For Bill Kay Chevrolet, the focus is on bringing buyers to the dealership by writing pages that will turn up on specific city searches, such as this one for Naperville, IL and an additional Naperville listing for their Classic Corvettes site. Additionally, I wrote some model specific sites, such as this one for the 2015 Chevy Sonic.
Auto dealerships are interesting because each has their own tone and style and, since the models change frequently, there is always something new to learn about. For Bill Kay Chevrolet, the focus is on bringing buyers to the dealership by writing pages that will turn up on specific city searches, such as this one for Naperville, IL and an additional Naperville listing for their Classic Corvettes site. Additionally, I wrote some model specific sites, such as this one for the 2015 Chevy Sonic.
Diepholz Auto Group
I find myself writing a great deal for the automotive industry these days. While working with a web design firm, I did quite a bit of writing for these lovely folks in Charleston, IL. Some of the projects included city-specific pages for Olney, Il, as well a model specific pages for vehicles such as the Buick LaCrosse.
I find myself writing a great deal for the automotive industry these days. While working with a web design firm, I did quite a bit of writing for these lovely folks in Charleston, IL. Some of the projects included city-specific pages for Olney, Il, as well a model specific pages for vehicles such as the Buick LaCrosse.
Mommy Edition - Parenting Website
Does your school age child need a tutor?
An article designed to help parents identify their child's educational needs and find the best options for help.
An article designed to help parents identify their child's educational needs and find the best options for help.
Egghead Computer Surplus (Now Owned By Amazon.Com)
Long, long ago, in a galaxy far, far away, there was a young copywriter working for a computer company in Oregon. This company sold surplus hardware and software to consumers just learning how to shop the world wide web. That Copywriter was me, and Egghead Computer Surplus was our website.
The company has since merged with a much larger entity and much of the original design and copy is available only as a part of the Internet archive project.
The company has since merged with a much larger entity and much of the original design and copy is available only as a part of the Internet archive project.